2 Non-Obvious PPC Split TestsSimple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.Search Engine Watch - Feb 08 06:28am PPC Ad Optimization: Getting Big Results from Small ChangesWhen optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.Search Engine Watch - Feb 06 04:20am Kick-Start Your PPC Campaign in 6 Easy StepsNow is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.Search Engine Watch - Feb 03 05:20am Ppc - News Images4 News Images