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Is A 0.014% Ad CTR Facebook's Weakest Link?Courtesy of Bloomberg , we have our first impression of what advertisers' "efficiency" is for Facebook ads, and whether or not they will decide to use Facebook as an ad medium as opposed to a legacy wholesale advertising channel's like Google AdSense. Frankly, it does not look too hot: as the attached chart shows, the CTR on an ad campaign is a paltry 0.014%, or said otherwise 182,901 page views ...Zero Hedge - Feb 02 10:00am
Who Buys All Those Google Ads? An Infographic BreakdownGoogle cleared $37.9 billion in 2011 revenue, which equates to more than $3 billion a month , mostly from those little text ads next to your search results that neither you or anybody you know will admit to ever clicking on.Wired News - Jan 23 01:37pm
3 Ways Apps Make MoneyDiscover how most online businesses and web applications are making their money.Investopedia via Yahoo! Finance - Jan 31 06:58am
How Targeting People Will Change Paid SearchGoogle’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.Search Engine Watch - Feb 01 05:28am